Showing posts with label Russkiye Mir. Show all posts
Showing posts with label Russkiye Mir. Show all posts

Saturday, May 3, 2025

Death of an Empire: the Trump crash, gold, and the destiny of USA and Europe

 



I. Trump and the Latin Americanisation of politics



In the last century, two Latin American populist and socialist heads of state – Juan Perón and Salvador Allende – were overthrown in coups, in Argentina in 1955 and Chile in 1973 respectively. Opponents of the two men will not deny that the coups violated the existing constitutional order; and they will not deny that the coups represented what Carl Schmitt calls an exception; instead, they will make the argument that both men were unworthy of office, and they will ask us to keep in mind a fine distinction, which is this: just because a politician is elected to office in a free and fair election, is venerated by a large section of the people and is despised by the country’s elite, and is overthrown by the elite, does not entail that he is a good leader – far from it. 


After 2020, we can see how that line of argument applies when debating the rightness or wrongness of Trump. All three men – Perón, Allende, and Trump – made a habit of demagoguery and rabble-rousing; all three, being brilliant politicians, won the undying allegiance of fanatical men – and women, remember Ashley Babbitt – who were willing to die for their cause; all three earned the undying hatred of certain sections of the elite, sections that included the Deep State; all three were accused of leading their countries to economic ruin; and all three were conspired against and ousted by the elite.          

                                             

Now, the respectable conservative who is lukewarm to Trump and MAGA – the sort who writes for the National Review and the Daily Wire – will balk at my contention that Trump was overthrown in a Latin American-style coup in 2020; so will even the conservatives who write for Trump-friendly publications such as Breitbart, Townhall, Red State, PJ Media, Twitchy, Hot Air. But if we are to study US electoral history, we can detect patterns; and certain truths, absolute principles, emerge. One such principle is this: since 1984, any presidential candidate who has won most of the bellwether seats goes on to win the presidency; Trump won 18 out of 19 of the seats in 2020. Another principle is that since 1928, if you are the presidential candidate of the incumbent party, you can win re-election easily, in a landslide even, if you increase your party’s popular vote and at the same time win the bellwether states of Ohio, Florida, and Iowa. In 2020, Trump accomplished this feat. And yet, the respectable conservative tells us, Trump ‘lost’, as does the mainstream press. Indeed, the mainstream journalist insists upon doing this, to a degree that is almost comic: he affixes, like a religious believer reciting a holy catechism, unequivocal statements such as ‘these are baseless claims’, ‘Trump gave no evidence for these claims’, whenever Trump declares that he won 2020. And we understand why: if you deny Biden’s legitimacy, then you deny the legitimacy of the entire American electoral order. The idea that the powerful men of Biden’s electoral base – which compromised the media, disgruntled Deep State apparatchiks, left-wing radicals, and washed-up Hollywood celebrities – installed a barely-functioning, senile candidate who did not sign his own executive orders, ought to induce horror in the American traditionalist; for clearly, American institutions had failed. To their lasting shame, the judiciary, the police, the FBI, and other institutions tasked with upholding the constitutional order did nothing but look on while the coup took place; in 2021, only the J6 protestors defended democracy. The existing order was violated, and Biden broke with history, precedent, tradition; he failed to win most of the bellwether seats, he failed to win Ohio – and the candidate who wins Ohio wins the presidency, as we see in 28 out of 30 presidential elections that were held from 1900 to 2016. 


But the respectable conservative tells us tradition and history in the 2020s no longer mattered; we must believe that Biden won and that he won 81 million votes – more votes than Roosevelt, Nixon, and Reagan. In reality, that did not happen: the American Left, which follows the rule ‘always accuse your opponent of what you yourself are doing’, overturned an election result and mounted a coup, the result of which was that Americans saw the introduction of a new form of government: rule by journalist. And it was a poisonous and resentful species of journalist that ran the show: we all know the type, one which we can subdivide  – one type of journalist, who writes for The Nation, Salon, Raw Story, The New Republic, and other left-wing periodicals, is snide, obnoxious, and impoverished; the other type, who works for CNN and the other TV networks, is snide, obnoxious, and a multi-millionaire. 


Four years after, the electorate knows what the consequences of the Biden ‘victory’ were; and so why, one may ask, did the American electorate permit it. The answer lies in the American electorate’s agreeableness, its desire to get along. One could look at what happened on election night 2020 as insurrection, treason; or one look at it as an instance of the electorate exercising unusual forbearance. Throughout all of Trump’s first term, a small but powerful minority hated Trump to such a degree that they lost all sense of reason and objectivity. The electorate, seeing this, felt something akin to pity; and it decided to give the anti-Trump fanatics a chance, after it understood that the party of that minority – the Democrats – could not hope to win a free and fair election. 


And after four years, did the electorate regret its decision? The evidence shows us that the answer is yes; and history will judge the Biden presidency to be the worst of modern times. The result of the Biden debacle is that the Democratic Party and its controllers in the media have, in 2025, used up all their points; the slogan of ‘resistance’ that gained traction in 2017, and even possessed some popular appeal, now in 2025 seems hackneyed, lifeless – as aged and withered as Schumer and Pelosi. And none of that bodes well for the Democrats in the mid-terms. One of the reasons why the electorate in 2024 gave the House and the Senate to the Republicans – albeit by a small margin – was that the electorate understood that the Democrats would use a majority in either body to go on another pointless and costly impeachment crusade; and going by the past record, the electorate knows the Democrats will undertake the same course of action in 2026, if given a majority.    


But – and here I am making the same distinction as the Argentinian and Chilean coup-d’etatists – none of this entails that Trump is a good president. In a recent article, ‘Donald the Great Disruptor’, white nationalist Wolf Stoner muses that ‘All in all, Trump is steering the American state-ship towards disaster’. 


Europe is in disarray; Ukrainian public mood is undermined; Russia is emboldened; China has smelled blood in the water. Whatever the future actions of Trump’s administration are to be, the consequences of what already happened will negatively reverberate for a long time, with unpredictable results.


It must be clearly stated: all hopes of Trump and his handlers to create some kind of a new global security arrangement are delusional but the damage they did is real.

 

Analysing the war in Europe, Stoner writes: 


There will be no second chance in Ukraine. If the West loses it now, the whole NATO alliance would rapidly unravel. If it happens, the American global position will crumble as well… 


It is unpredictable what could happen if Russia takes the whole (or even a greater part) of Ukraine. In this case, the capture of Moldova would take only a few days. After this, the Baltic crisis is sure to come. The only defense of the Baltic states is the NATO security guarantee. But if NATO credibility has fallen, there is little else that could stop Russia from invading this territory. In real military sense there is a very small military potential that NATO has put into Baltics; a token force. The only real commitment so far is the German intention to put a 5000 men strong armor brigade into Lithuania. But it will achieve its operational readiness only in 2027.


The present force composition of NATO in Baltics is far from enough even for a few days of fighting. Baltic states’ air defense is almost non-existent at the moment. It could be rapidly suppressed and the whole theater of operations isolated by Russia. If the Baltic states are taken in a short military campaign, the West will not endeavor any kind of Normandy-style amphibious landing or even a prolonged air-bombing campaign deep inside Russia. The whole affair would end up in a lukewarm stalemate with eventual political arrangement, once again surrendering Baltic nations.


All military-political experts clearly understand this situation. It is why the war in Ukraine is so important. Too much is tied to its outcome.


For NATO and Europe, ‘even a limited military defeat on the battlefield will be enough to plunge the whole West into social chaos’. And ‘when it happens, China will simply swallow the whole of Pacific and Africa; the rest of Asia and South America will be compelled to bend to Chinese will as well’. Alas, ‘there will be no place in this new arrangement’ for either America or Europe. ‘China needs neither Europe nor America, nor Russia’. But: 


There is yet one possibility that must be accounted for: a violent removal of Trump from power. The probability is very low but not excluded. Yes, there was no such precedent in American history but in the last few years America had seen many events that have never happened before in this country. Everything comes once for the first time…


If I were an American general, I would seriously consider such an action against a deranged ruler. I am sure there are discussions of this sort somewhere behind closed doors.

 

And so, we return to the path that Argentina took in 1955 and Chile in 1973. It should be kept in mind that the collapse of the Chilean economy under Allende came about because of extraordinarily high inflation and tariffs; we will be seeing both under Trump – and this is one point of similarity between Trump and Allende. And parallels can be drawn between Trump and Perón, between America in the 2020s and Argentina in the 1970s. A contemporary of Allende’s, Perón nearly met the same fate as Allende after the Argentinian economy imploded in the early seventies. Like Trump, Perón staged an extraordinary comeback after he had been deposed, and like Trump, he pulled off this feat when he was aged nearly eighty. In 1973, Perón made a triumphant return to Argentina after an exile of nearly twenty years, and he ran for office. Being a brilliant campaigner like Trump, he won the election in a landslide; but his story did not end happily – he died barely a year afterwards. The presidency was assumed by Perón’s wife, forty years his junior, the former exotic dancer Isabel Perón. And then disaster struck. After Nixon abolished the gold standard in 1971, all the world’s currencies lost an enormous amount of value against gold within a short amount of time; inflation broke out across the globe, and this only exacerbated political and social discord in Chile and Argentina. Militias representing the Left- and Right-wing factions of Perónism waged irregular warfare against one another, and to put an end to the chaos, a military junta overthrew Mrs Perón and ushered in what became known as the Dirty War. 


At the time of the 1955 and 1973 coups, Perón and Allende had won the enmity of the United States, which was part of the reason why both were overthrown and replaced by Washington-friendly regimes. But herein lies the difference between Trump, Perón, and Allende: the US is a great power, a superpower, and Chile and Argentina are not and never were; to paraphrase Breaking Bad’s Walter White, the US is the ‘one who knocks’. The internal policy of Argentina and Chile can follow that of the USA’s; all three nations may experience a similar economic and social decline – and all three did in the 1970s; but the three may never experience a similar decline in the sphere of external policy, because Argentinian and Chilean foreign policy means little, and American foreign policy, a great deal. 


In coming years, the US shall provide an interesting case study in what happens when a great power abnegates itself. The US has rarely, if ever, voluntarily walked off the world stage, no matter how dire its internal state of affairs; at the beginning of the Cold War, for example, we see the US engaging with the world, even though the period of the late 1940s and early 1950s was one of straitened circumstances. Because of post-war scarcity and rationing, and because the Great Depression had not ended (WWII had only interrupted it), the US found itself in a state of privation and poverty in the late 1940s; but this did not prevent the US, under the leadership of Harry Truman, from taking up cudgels against the Soviet Union and defending American possessions in Europe and Asia. 


II. Trump, gold, stocks


To understand the current state of affairs, we must understand gold – and the role it plays. 


Rightly understood, gold is money and has been for thousands of years; it serves as a unit of account, a medium of exchange, and a store of value. As did every economist of the Classical school, Karl Marx understood these propositions; we moderns have forgotten them. 


Today, the price of gold bounds up and down – mostly up; and so, we are easily misled into thinking that the value of gold is not stable and fixed, because certainly, gold’s US dollar price is not stable and fixed.


We can better understand this relation – between gold’s value and its US dollar price – if we consider one pivotal event in the US nearly a hundred years ago: Roosevelt’s devaluing the dollar against gold. Before 1934, the Federal Reserve had kept the dollar’s worth in gold fixed at $USD20.67 an ounce, and after 1934, $USD35. In 1934, it took more dollars to buy the same amount of gold, which is to say, the dollar was devalued against gold. And this leads us to an insight that was commonplace enough in the 1930s: gold is the constant, the dollar the variable. Roosevelt wanted to make the dollar cheaper, worth less, in terms of gold; and in doing so, he and his economists were motivated by a theory that is popular today in the Trump administration: a devalued or degraded dollar, one which buys less of gold and foreign currencies, will cheapen US exports; the US sells more exports and thereby ‘creates jobs’. And devaluing the dollar produces another beneficial effect: inflation, rising prices across the board; as many important economists will tell you, inflation leads to economic growth and hence ‘job creation’. 


Nearly a hundred years later, the US dollar gold price has moved far from $USD35 an ounce. At the start of the 2010s, gold touched $USD1000 an ounce, and at the end, $USD1500. That sounds bad, but if we are to compare the gold price throughout the 2010s to that throughout the 1970s and early 1980s, the US dollar seemed to have settled. 


Where, then, do we find ourselves in 2025? The price of an ounce of gold has risen from $USD2000 to $USD3400 within the space of four months; and almost certainly, it will go higher. This does not bode well; Steve Forbes writes: 


Gold maintains its intrinsic value better than any other commodity—as it has for over 4,000 years of recorded history. It remains our best barometer of monetary trouble. A sustained price rise signals inflation ahead; a price decline indicates deflation—a shortage of dollars.


When gold's price fluctuates, it's not the metal's value changing but the currency's. This distinction is crucial yet completely lost on the Fed and most economists and central bankers.


The advancing cost of gold, unless stopped or reversed, indicates future inflation by demonstrating the dollar's declining value. Yet the Fed ignores gold in its monetary policy decisions.


Even before COVID hit in early 2020, our central bank was undermining the dollar. Gold rose from $1,200 in late 2018 to around $2,000 by early 2020. A serious surge of monetary inflation was already in place when the lockdowns began.


The Federal Reserve is repeating this error. Gold has climbed over 60% since mid-2023, during the very period when the Fed claimed to be fighting inflation through interest rate hikes.


Forbes’ answer? The Fed should, in effect, return to the gold standard: ‘The Fed should start by establishing a target price range for gold—around $2,900-$3,100—and adjust monetary policy to maintain that level’.


As to what will happen if this advice is not followed, Nathan Lewis, in ‘Another Round of Inflation on Deck’, calculates, roughly, what the new price level will be and concludes: 


Doesn’t seem like much fun, does it.


This is why we say “you can’t devalue yourself to prosperity.” No country ever got rich with a weak currency. They get rich with a stable and reliable currency, which means: a currency of unchanging stable value.


You would have to increase your nominal income by 141% just to break even. Maybe more than that, on an after-tax basis. Even if we do accomplish this, eventually, what it would mean is that we broke even, over a period of perhaps ten years. Instead of getting richer over ten years, we just made it back to flat. In other words, stagnation. This is basically why the Latin American countries never get anywhere. They are always just catching up to the chronic depreciation of their currencies.


Vlad Signorelli, the third supply-side doyen to sound the alarm, considers the political implications and looks at how past currency devaluations bear upon those of the present: 


Since Trump’s inauguration, the dollar has weakened sharply against gold, the timeless benchmark of currency value. On January 20, 2025, gold was $2,700 an ounce; today, it’s $3,084—a 14% devaluation in just over two months. The dollar trade-weighted index (DXY) mirrors this slide, dropping from 109 to 104 year-to-date.


This isn’t a blip; it’s a warning.


In the 1880s, the U.S. wielded tariffs effectively because the dollar was tied to gold, fixed at roughly 1/20th of an ounce, providing a stable anchor regardless of tariff policies. Today, with a floating dollar and no such guardrails, the upcoming "Liberation Day" tariffs on April 2 may even be encouraging the dollar’s weakness at the margin—potentially amplifying investor concerns over trade disruptions and economic uncertainty. Already, the dollar’s decline—evidenced by soaring gold prices—hints at monetary inflation looming ahead.


History reinforces this: a dollar crumbling against gold often precedes broader weakness, especially in commodities and foreign currencies. The 1970s, when Nixon’s devaluation sparked stagflation, loom as a stark reminder. Pursuing a weaker dollar now risks repeating that mistake.


A weaker dollar drives up costs for imports and commodities such as oil, instantly hiking prices for gasoline, groceries, and everyday goods. This slams working-class voters—who fueled Trump’s victory—the hardest, eroding their purchasing power despite policies pitched as their lifeline. The Federal Reserve, seeing clear evidence of rising inflation will necessarily raise rates, tightening credit and slowing growth even more. A weakening dollar doesn’t deliver economic strength—it delivers more pain to America’s economic backbone.


Trump’s team might nod to the 1880s, when tariffs paired with prosperity. But the key difference is the gold standard, which kept the dollar steady then. Today, with no such anchor, the weaker dollar—confirmed by soaring gold prices—threatens stability. 


The three supply-side analysts would agree that the depreciation of the US dollar against gold has caused the extraordinary market turmoil that we saw in April 2025. Usually, Americans wait until the mid-terms to deliver their verdict on the president’s performance, but this time they are, through the medium of the market, getting their vote in early; only four months into Trump’s second term, the markets are deteriorating rapidly and plumbing depths not reached since the meltdown of March 2020. 


To see why this matters, consider the following analogy. Suppose you start up a small business worth $500,000 – which is not much these days, alas. You make a down payment of $40,000 and borrow $460,000; and the addition of the two sums gives you an asset that is worth $500,000. The ‘equity’, or what you own after all your debts have been paid off, is the $40,000. Those who are mathematically inclined will see that a fall of 8% or more in the value of the asset will wipe out the equity. But even when your $40,000 has been reduced to $0, you will still need to pay off your $460,000 in debt: welcome to the world of double-entry bookkeeping – and capitalism. 


Now, if you to divide that equity into a million shares, the worth of share will only be $0.04. We can assess the true worth of that four cents a share by seeing how much of an ounce of gold the four cents will buy. Likewise, if we put together an index of, say, a thousand companies of a similar capitalisation (that is, of equity worth around $40,000 each) and divide the number of that index by an ounce of gold, we will arrive at an accurate assessment of the true worth of the companies. 


Using this method, we can see how the value of the Dow Jones, which is comprised of America’s 30 biggest companies, rose and fell over the course of the past fifteen years. The Dow, divided by an ounce of gold, started the 2010s at a low point – 9.33 ounces in January 2010. In the Obama years, the DJIA slowly recovered, and after Trump’s election in 2016, it entered bull market territory, reaching a peak of 22.36 ounces in September 2018. 




After the collapse and recession of 2020, the gold DJIA bottomed at 13.40 ounces in July 2020, and it is below that level now. As we can see from the graph, the gold DJIA had recovered in 2021, but in early 2024, had begun to sag – around the time that the US Federal Reserve began devaluing the US dollar against gold. The DJIA rallied sharply in November 2024, after Trump had won – and then it fell quite dramatically. The shape looks like that of a horseshoe: 




The S&P 500, which is worth far less than the Dow, followed the exact same trend: 




Markets move quickly; I hope that by the time of publication that the markets will have fully recovered, the gold price will have dropped to $USD2000 an ounce, and a bull market will have gotten underway; I much prefer a bull market to a bear; some on the dissident Right believe that ‘worse is better’; but I believe that one should not add to one’s existing burdens. 


So, those of us who want to live decent lives need to ask why it is that the markets are falling and falling so sharply. Most analysts blame the tariffs, but as the above supply-siders explain, even though the Trump tariffs do not help – at all – they do not bear sole responsibility; if anything, the Trump tariffs, the last straw that broke the camel’s back, operate at what economists call the ‘margin’, the point at which change – big change – takes place. We can say that Federal Reserve drew the DJIA to the edge of the cliff, and the tariffs nudged it over.  


In this story, Trump’s tax cuts, or lack of them, should be accorded the same status as Trump’s tariffs. In the hours after Trump’s win in 2016, markets rallied on the understanding that Trump would most likely implement a series of supply-side tax cuts; that Trump would cut taxes on income, and on the profits of corporations and small businesses; that the Trump tax plan had been designed for him by two venerable supply-siders, Art Laffer and Larry Kudlow, both of whom had worked for the Reagan administration. Flashing forward to 2024, Trump campaigned on no taxes on tips, social security, and overtime – and on retaining the tax cuts of 2017, which are by now nearly ten years old; barring one or two additions, Trump’s tax plan was firmly rooted in the past, unlike the tax plans of Coolidge or Reagan when the two presidents were running for re-election – these campaigning presidents built on the momentum of their first terms and promised more reforms. In 2024, Trump refrained from that strategy, and so, in 2025, Trump’s tax plans have hardly set the world on fire. 


Having said that, Trump did make intriguing hints on the campaign trail. In asides, he let it be known that he was prepared to abolish income taxes altogether and impose higher tariffs in order to make up for lost revenue: that, in other words, he would revert to the formula adopted by America a 150 years ago. 


Supply-sider Nathan Lewis agreed with the idea and suggested that a 15% value-added tax (VAT) would, along with uniform tariffs, perform the service of substituting for the abolished income tax and providing a depoliticised alternative; in his view, governments use the income tax to reward some behaviours and punish others. But in the days and weeks after his inauguration, it became apparent that Trump had been side-tracked by the tariff question and that all his energies had been devoted to it; the House Republicans, meanwhile, worked on a bill that would keep the 2017 tax cuts and deliver on the campaign promises – of no taxes on tips, etc. – and not expand upon the campaign hints; in other words, without direction from the president, the campaign suggestions were never taken up. The lack of ambition on the part of Trump helped contribute to a sagging in the markets. Steve Forbes has made some excellent suggestions as to what Trump and the Republicans should do on taxes, but now only a dramatic intervention can ensure that the advice of the likes of Forbes is heeded. 


Phillip W. Magness has written a good article (‘The Nonsense of the “Tariff Men”’) that identifies the main factions in the Trump administration behind the tariff push and summarises the arguments of each. Perhaps, to save his presidency, Trump will be forced to fire Navarro, Miran, Lutnick, and Hassett. 


Powell, the head of the Federal Reserve, needs to go too, and somewhat reassuringly, Trump agrees; he may not understand monetary policy, gold, exchange rates, but he knows that something has gone wrong. It could be that Trump’s calls for a turnaround at the Federal Reserve show us that Trump’s famous political instincts are now kicking in.   


III. Geopolitics


Ultimately, the rise in the gold / US dollar price bears the blame for the Trump bear market; the decline in the value of the US dollar caused the decline in the US – and world – markets, because whenever the US dollar goes down, the euro, the yen, the pound, etc., go down with it. And this ought to cause alarm, because a study of history reveals that economic weakness is nearly always accompanied by political weakness, and vice versa. After the fall of the Soviet Union, the position of sole superpower was handed to the US, which, by the late nineties, enjoyed both a strong currency and strong economic growth.  Economic strength and political strength went together, and in the nineties, the US had gained enormous power, and without really trying. By the end of the century, the US led by example, and most other countries, including the America’s competitors Russia and China, sought to follow the American economic model. 


The same does not hold true some thirty years later. Who now, especially after the past few months, wants to emulate the US? We can observe countries drawing away because the US pushed them away; and the first signs of this distancing emerged after Trump signalled that the US would not come to Europe’s defence. In the event of a war between Europe and Russia, the US would not stand up to Russia; and perhaps, Asian and Australian observers wondered, in the event of a war between Taiwan and China, the US would not stand up to China. Would Taiwan be abandoned, and military aid be cut off, at a crucial moment? The two vatnik Senators J.D. Vance and Rand Paul managed to strangle aid to Ukraine in the first six months of 2024, when Ukraine was most vulnerable; and as a result, the Russians made some minor advances in the Sumy region. After the Sumy offensive, as could be expected, Russian soldiers – the ‘ziggers’ – stole, raped, and killed as they went, just like their grandfathers and great-grandfathers in WWII. In 2025, history repeated itself: US military assistance was removed just at the right time for Russia. The last dribbles of Biden military aid were cut off, satellite reconnaissance was taken away, and the radar-jamming capability of the American F-16s bequeathed to the Ukrainians was switched off; and at that moment, Russia succeeded in pushing Ukraine out of most of the Kursk region. After a few days, the aid was restored, but the damage to the reputation of the US had been done. Portugal and Canada were no longer interested buying F-35 jets; for what if war broke out, and Trump, wanting ‘peace’, were to switch off the planes? 


The question is why the US is acting in such a manner. At first sight, the answer is easy: Russian influence. Throughout 2024, Trump surrounded himself with vatniks: Tucker Carlson, Donald Trump Jr., Tulsi Gabbard, Vivek Ramaswamy, J.D. Vance, Elon Musk. In 2024, this line-up portended a vatnik government, like Orbán’s in Hungary and Fico’s in Slovakia. 




But looking deeper, we must remember that the subject of Russia makes even the best minds stupid; vagueness abounds whenever the subject of Russia is brought up. In 2017 and after, Russia was blamed for ‘meddling’ in the 2016 election; but one could never get an explanation of how Russia meddled and how it catapulted Trump into the presidency; even so, an enquiry into ‘collusion’ was launched, and some Americans went to jail. Moving forward to 2022, Russia’s defenders insist that Russia’s second invasion of Ukraine in the 21st century was ‘forced’: ‘Putin’s hand was forced’. But how exactly? Did Ukraine stand on the threshold of joining NATO in February 2022? And even if it did, do any of Putin’s defenders in the West seriously believe that NATO at any time was about to invade Russia, as Germany did in 1918 and 1941? 


We must consider, then, the stupefying effect of Russia – Russia’s clouding men’s minds – and treat any accusations of foreign influence, collusion, and the like, with caution. In the article ‘How to ruin a country: A step-by-step guide to Donald Trump’s destruction of U.S. foreign policy’ by Stephen M. Walt (of Mearsheimer and Walt fame), Walt writes: ‘To be clear: I don’t think Trump is acting on behalf of a foreign power or that he consciously wants to make the United States less secure and less prosperous; he is just acting as if he were’. 


A professor, Walt teaches International Relations. Walt is said to belong to the Realist school and Trump, the Isolationist; but is Trump Isolationist? I argue that the origins of the bizarre and perplexing conduct in 2025 of Trump and his foreign policy troupe – Vance, Hegseth, Walz, Witkoff, Rubio and the rest – cannot be found in the doctrine of Isolationism, as can be seen in Trump’s actions in the Middle East, none of which attest to the supposed Trumpian transactionalism. 


As the leaked Signal discussions reveal, Vance and his colleagues believe that the bombing of the Houthis, which according to Vance supposedly had been carried out in the defence of shipping to Europe, constitutes another example of Europeans leeching off Americans. The real scandal of the discussions lies in the exposure of Vance and company’s hatred and resentment of Europe. That, combined with a multitude of diplomatic incidents, indicates that the US now has removed itself from European – and Western – affairs. 


To see how extraordinary that is, consider the history of the past hundred years. In the post WWI era, European states such as France, Germany, Italy, and the UK existed as sovereign entities, albeit greatly weakened ones; and US, Russia, Turkey, and Japan existed as sovereign entities as well – ones that were greatly strengthened by the outcome of the war, in the estimation of Francis Parker Yockey. Moving forward to mid-1945, Germany, Italy, France, the UK, all the great old powers of Europe, had been knocked out of the game, perhaps forever; and the US had conquered all Western Europe and half of Central Europe. And some forty-five years after, the US, adding success to success, took all of Central Europe and Eastern Europe without firing a shot. By the mid-nineties, the US reigned supreme. Naturally, one would think that the US would not part with its European acquisitions without a fight. 


So, what makes 1995 Europe different from that of 2025 Europe? Yockey defines politics as an activity related to power; and in 2025, in Europe at least, the struggle for that power has come to an end. Under the second Trump administration, Europe has been relinquished, and the battlefield has been vacated. 


Normally such a retreat occurs after a long and gruelling war. Since 1950, American wars have followed a pattern: the US launches an offensive – or counter-offensive, in the case of Korea – and administers defeats to the enemy; and then, the US becomes tired and bored once it understands that the war will be a drawn-out grind; and after that, the US loses interest, pulls out, and yields territory to its opponent. That sequence fits the wars in Korea, Vietnam, Afghanistan, and Iraq (who won the war in Iraq that began in 2003?), and perhaps, future wars in Yemen and Iran. History is replete with examples of great powers which, showing prudence, walk away from the battlefield after suffering grievous wounds. But in Europe, the US is not the losing side, the US is not being forced out by a stronger or more persistent enemy: the US is surrendering power of its own accord. 


By giving up power, the US is renouncing its role as protector. In a chapter of Imperium (1948), ‘The Law of Protection and Obedience’, Yockey writes: 


The purpose for which the great political thinker Hobbes wrote his Leviathan was to show the world once more the “Mutual Relation between Protection and Obedience,” demanded alike by human nature and divine law. The Roman formula was protego ergo obligo. To him who supplies protection also goes obedience. It will go either voluntarily, as the result of persuasion, or as the result of force…


This organic law is again a description of an existential reality. Without the relationship of protection in one place and obedience in another, there is no politics. Every political organism exhibits it, and the extent of protection and obedience describes the territorial frontiers of the organism. 


The example of the law in action that immediately sprung to Yockey’s mind was the Allied and Soviet partition of Europe:


Once more the words protection and obedience have also been used with an entire absence of any moral content. Thus “protection” can mean unlimited terror by military means, and “obedience” may be a reflection of the alternative of the concentration camp. The condition of occupied Europe under extra-European armies is protection within the meaning of this organic law. Even though these extra-European armies are starving and torturing the populace, nevertheless they are protecting that part of Europe from incorporation by another political unit. America protects its half from Russia and Russia protects its half from America. Thus the word is neutral vis-à-vis the disjunction of altruism-egoism. Protection is not kindliness, it is acquisition of power. Obedience is not gratitude, it is political submission from whatever motive.


To our ears, such an arrangement sounds like feudalism, and Yockey agrees. But another, less noble, example can be found in the old gangster movies, and that is the protection racket. Gangsters extort from victims in the gang’s ‘territory’, and the gang is ‘protecting’ the victims – not from the gang itself but from any rival that seeks to ‘muscle in’ to the gang’s ‘territory’. 


An exhausted and unhealthy state, perhaps one that has suffered a series of military defeats, will abandon territory:


The existential nature of the Law is also shown by the fact that if a State is unable to protect an area and population within its system, that area and population will pass into the system of another State that can protect and has the will to protect. The passing may be by revolt, it may be by war. It may be by negotiation, particularly if the protecting State allows a quasi government to exist in the protected area, which can make a private understanding with other powers to deliver to them the population and territory.


This describes perfectly what happened in the Baltics in the years 1989 to 1990: the USSR made a cursory attempt to bring the Baltics to heel and prevent them leaving the Union, but it was too sick and exhausted to put up much of a fight. Does the US in 2025 find itself in a similar condition? Clearly not: in the 2020s, the US was not as respected and powerful as it was in the 1980s and 1990s, but one could not say that the American system like the Russian in the 1980s had become outmoded. And in the 2020s, Europe still sought friendship with the US, whereas by 1989, no European nation sought friendship with Russia. 

 

IV. The Destiny of Europe


Central and Eastern Europe is rearming itself and so has attracted criticism from the mainstream conservative press – and the dissident Right. 


The peasants, having been abandoned by their baron, are arming themselves and preparing for war. An outcome such as this, which suggests itself inevitably if we are to agree with Hobbes, is not related to the ideological complexion of the peasants, who have been left unprotected: the peasants could be conservative, communist, fascist, environmentalist, or whatever ideology that you may choose.


Even so, in some writings on the Right, we can discern the outlines of a new doctrine, which is that a European nation such as Germany should not defend itself against a Russian attack; Germany, in this view, lacks all rights to self-defence. The implied reasoning is that Germany should only be defended if it is nothing less than perfect. And Germany, along with the other Central European states, falls far short of perfection. 




But so does Russia, and this is a truth that is often overlooked. This piece criticises Germany – and Ukraine – for mobilising men but says nothing about Russia’s mobilising; soon, 160,000 ‘mobiks’ – mobilised Russians – will be joining the ‘ziggers’ at the front, to be used along with North Koreans for endless ‘meat wave’ assaults. 


Amusingly, the piece quotes a very concerned nonagenarian who compares Merz to Hitler – as if that were a bad thing. Germany in the 20th century went to war against Russia twice in Ukraine and three times in the Baltics, military feats that would have been impossible without conscription, which in the 20th century put millions of Germans into uniform. One must wonder about the ideology of the authors: are they as Far Right as they claim? Are they ‘National Socialist’? We cannot conceive a German National Socialism – or a revival thereof, which is what ‘Neo-Nazism’ is supposed to be – without millions of German lads marching in uniform and blowing up and killing Russian soldiers. 


The question raised by these ‘Alt-Right’ polemics is this: is Germany and the rest of Europe worth defending? But the question ought to be reversed. Western intelligence has estimated – and if you dislike these figures, do some research and come up with your own - that the Russians have taken 900,000 casualties and that of these casualties, 200,000 to 250,000 of them are deaths. Were these deaths, and this war, one which was waged for the sake of Russian expansionism, worth it? Yes, perhaps, if the Russians were fighting to preserve a way of life that is good; but Russians live in squalor, poverty, and misery, hence the below 4Chan meme of Russia, ‘Nigeria of the snow’.









Germans – and Americans – live much better than Russians; hence, German and American values are so much superior to Russian values, whatever they may be. 





The use of the picture of a Lada in the bottom right refers slyly to the practice of awarding Ladas to parents who have lost a son in the war. But not all parents are awarded Ladas: others may win different prizes: 





As you can see, parents may receive a meat grinder, their son having died in a – meat grinder. Who said that Russians lacked a sense of humour? 




A picture is worth a thousand words, and 4Chan meme on Russia is worth more than a thousand words; these memes allow us to peer into Russian society and culture, and once having done so, few of us will like what we see of Russkiy Mir, ‘a Kremlin-promoted geopolitical concept with amorphous parameters that broadly encompasses Russian language, culture, Orthodoxy, and media’.


Considering what the national character of Russia is, we can begin to speculate as to how hard a nation would fight to be free of Russia – how badly would one non-Russian state work to prevent, in Yockey’s words, its ‘area and population’ passing into ‘the system of another State’ such as Russia. Would a nation resist? The history of Georgia, Ukraine, Finland, Estonia, Latvia, Lithuania, Poland in the years 1918 to 1922 gives the answer, as does that of Ukraine in the years 2014 to 2025. 


In the past, the US sympathised with that struggle, but now no longer. We are presented with the phenomenon of a changing of the guard, one that is quite natural; it is politics itself. 


To understand this process, we need recourse to Yockey again. The metaphor of the plenum is used by Yockey, more than once, to conjure up the image of the reverse of a vacuum: the plenum is a space that is filled completely. Politics exists in a plenum, and to Yockey, if a political organism (such as the USA) sheds power, another state will soon scoop it up. 


Yockey wanted to bring about a pan-European confederacy, and he pinned his hopes for it on a forced departure of the USA from Europe. Perhaps, Yockey theorised in The Enemy of Europe (1953), the Soviet Union would invade Europe, conquer it, and expel what he called the ‘Culture-Retarder’ America. Afterwards, Yockey speculated, the Soviet Union, having taken all Central and Western Europe, would not hold onto power for long. I shall not reproduce Yockey’s argument, which is long and complex; suffice to say, Yockey believed that in time Europeans would regain control of their continent, first from the Americans and then the Russians. In this struggle, the European leadership that had assumed power would comprise what Yockey calls the ‘Culture-bearing stratum’ – what we today would call the ‘neo-fascists’, or more mildly, the ‘Far Right’.


We must keep in mind that Yockey wrote the book not even ten years after the end of the war. Memories of the war lingered, and plenty of former ‘Nazis’ and ‘fascists’ were strutting around Europe; and so, Yockey could be forgiven for thinking that the ‘democratic’ politicians that the Allies had installed in the West of Europe would not be around forever. Indeed, Yockey argued, time was running out for them; after all, the Allies had merely dusted off and restored the conservatives and social democrats from before the war, many of them – De Gaulle and Adenauer, for example – old men.  


In Yockey’s view, world history, or the World Spirit – to use one of Hegel’s terms – had reach a turning point after Hitler and what Yockey called the ‘Revolution of 1933’, that is, Hitler’s ascent to power; and while history took a step backwards in 1945, in doing so, it was still treading the Hegelian and dialectical path: to paraphrase Lenin, European history took ‘two steps forward, one step back’. So, what explains the endurance of the old guard – the De Gaulles and Adenauers – and their ideas? 


Two theses emerge. The first is what I call the ‘boot on the neck’ theory – that the Allied occupation had placed a boot on the neck of the European nations, Germany in particular, the result of which is that Europe could not act as it normally would. The other thesis is that the European nations have decayed, and the Allied occupation had nothing to do with this decline: Europe is ‘pozzed’, thoroughly ‘pozzed’, in Alt-Right parlance, and cannot be redeemed. 


We can find plenty of evidence to support the latter thesis – that Europe is permanently ‘pozzed’ and ‘cucked’. After all, the US, England, France, gradually withdrew their armies from Germany in the decades after 1945, and the Allies no longer sought to impose their will on Western Europe; in short, after the period of ‘denazification’ had elapsed, the Allies left Europe to its own devices. It is true that the Allies, or rather, the US, the supreme power behind the Allies, watched warily and expected the Europeans to play up now and again. But as events showed, no European politician would ever dissent sufficiently enough to make a break from the American line; no European politician would ever contest the Allied accusation that the Germans in WWII gassed one million Jews in a secret and giant underground gas chamber in Auschwitz. 


Part of the social contract that was made between the Germans and the Americans in the immediate post-war years was this: if you Germans admit to the gassing of the Jews and pay reparations to Israel and the Jews, we Americans will allow you the good life. And so, the Germans, in the 1950s, cut their taxes, kept to a stable currency, accessed markets all around the world, and enjoyed a rising standard of living. But the prosperity was made possible by the second condition of the German and American agreement, one which guaranteed protection: the US and NATO would protect Germany, and all Western Europe, from Russia. 


We know that the terms of the agreement changed by the turn of the century. After 1971, Germany, along with most of Europe, was forced to take up the euro after the US abolished the gold standard and the Bretton Woods system of fixed exchange rates; and by the nineties, deep tax cuts had become a thing of the past. But all the other elements of the post-war social contract remained in place, and what held true for Germany held true for all the other nations in Europe. 


But in 2025, Trump and the US, in the space of a few weeks, went back on the agreement. The US broke a promise that was made in the post-war years, which was this: the US would protect, and Germany – and Europe – would obey. 


In the aftermath of Trump 2.0, the burden of the defence of West is being shouldered by the likes of Emmanuel Macron and Keir Starmer. One should not take this as an endorsement of the two men: remember that the Law of Protection and Obedience is not a moral judgement. Indeed, any observer would find it ironic that is men of the stature of Macron and Starmer that are leading the charge; but then, history is full of irony, as Yockey knew when he wrote of De Gaulle sixty-five years ago: 


De Gaulle is not a great man, but if he is able to gain French independence, he will immediately find himself the spiritual leader of all Europe, pygmy though he is. De Gaulle is a cretin, but people will follow even a cretin if he embodies their deepest, most natural, instinctive feelings. De Gaulle’s driving force is a vanity of super-dimensional extent. Even Churchill, the embodiment of the Idea of Vanity itself, was still content to be a Zionist executive with a front position, a big office, and a resounding title. But De Gaulle wants more: he wants to be equal to the masters who created him and blew him up like a rubber balloon. Because of the spiritual force upon which he has accidentally alighted—the universal European desire for neutrality—he may even succeed. An idiot might save Europe. History has seen things as strange.


In 2025, it appears that the goal of Yockey and De Gaulle has been fulfilled, and that, accompanying this, American power is winding down, perhaps to the point of extinction. We are confronted with the possibility that the American story is at last reaching a conclusion; and now that we are nearing the final chapter, we can perhaps make a definite judgment of the worth of America. That is, was America good, evil, or in-between? 


Your answer to the question depends on your politics. The leftist would say that America is fundamentally evil, subscribing, as he does, to the theses that America does nothing but bad and that everything that goes bad in the world goes bad because of America. In contrast, the neutral, who in the sphere of International Relations perhaps belongs to the Realist school, believes that the US is neither good nor bad, it simply is; one must make a ‘value-free’ judgement. On the other side dwells the traditional American conservative: a rare breed these days, he thinks of America as a force for good that, in the spirit of generosity, chooses to share its goodness with the world. 


One can accuse the conservative of naiveté and excessive optimism, and ignorance – especially ignorance about what really happened in WWII. But in 2025, after the extraordinary vacillations of Trump, Vance, Rubio, Witkoff, and the consequent downgrading of America’s reputation, I have come to appreciate the flattering and idealising portrait that the conservative has painted; when sincere, patriotism and idealism always appeal.


If America is dwindling, and if the conservatives are right, then something that is good is leaving Earth. In 2025, it is appropriate, then, at the beginning of the American decline, which is economic, geopolitical, and perhaps spiritual, to lament the passing of a great nation. 


Sunday, June 2, 2024

Bootcut and Low Rise: Race, Nationalism, Holocaust Revisionism, and Men's Fashion in the 2000s




I.

 

I read Angelo Plume's journey through the history of the past 14 years with great interest, not only because his impressions of the 2020s and the 2010s mirror my own, but because his journey ends at the same destination that many people in the movement have found themselves at: at the end of the line. In keeping with most ideological polemics written by those in the movement today, Plume's essay takes a negative and pessimistic view of the present and the future, and while that view is not one that I disagree with entirely, it is one that ought to raise the question, 'How on earth do you expect it to attract a following?'.

 

If we are to look to the history of politics since the beginning of recorded time, we see that no political movement has won power with the message that life is bad today, that life will be worse tomorrow, and that there are no answers. Experience shows that politics relies on simplicity and that it seeks simple solutions to difficult problems. Take Marxism, for example: life in Europe in the 19th century in the works of Marx is portrayed as hell on Earth; but fortunately, the way Marx tells it, the answer lies close to hand, and the misery of the working class will be resolved in the fashion of a 19th century comic opera or melodramatic novel; that is, there will be a happy ending. Today, the communist movement lacks that certainty, but so does the 'Alt Right' or dissident Right or white nationalist movement.

 

Some in the white nationalist movement project apocalyptic, millenarian, chiliastic futures, but others are smart enough to know that Western man has lived through the 'end times' many times - just look at European man at the time of medieval Europe - and they know that eschatology has every time come to naught. In any case, I do not think that apocalypticism, the breakdown of civilisation, and a reversion to Darwin’s 'survival of the fittest' accord with human nature; if we ever did see the breakdown of civilisation, and the end of electricity, gas, running water, sanitation, shopping malls, and supermarkets, then women would make sure that men had all these up and running again in no time. It is women's nagging men that drove men to devise these luxuries in the first place.

 

To return to Plume: Plume's problem relates to what we moderns call the 'standard of living', the 'quality of life', and what Aristotle called the 'Good Life'; and the doctrine of vitalism, associated with Nietzsche and Shaw, comes into it as well.

 

To explain how it is that these doctrines relate to the present, I will point to today's media. Every day, I check the news. And unlike my boomer parents, I do not read newspapers; instead, I look at websites. On my morning reading list can be found over two dozen conservative sites and under ten dissident Right sites. They serve up a diet of endless bad news, so much so that I have taken to calling my morning news the 'bad news bulletin'. Are the journalists writing this news portraying real life? No, says Nietzsche: no individual can sum up the value of Life with a capital 'L'. These journalists are portraying life as they see it, however, and that puts me in a difficult position. When reading the bad news bulletin, I do not disagree with the facts as presented, but I do ask myself, do the facts entail that life in the Anglosphere as these journalists see it is worth living? Judging by the articles, the answer often is no. The writers will make the rejoinder: 'No, what I have written for this week's column does not sum up my attitudes towards Life; when you read me, you caught me on a bad day'. Besides which (and this is the conservative writer speaking), 'All of America's problems will be resolved once we re-elect Trump'. My response is: perhaps, perhaps not, but it seems singularly unwise to stake the future of your country and the future of yourself on the election of one man.

 

Having said that, the coming to power of a distinguished leader can mark a turn towards the Good Life. Hitler was once quoted as saying - and I cannot find the origin of the quotation - 'We National Socialists have proved that Germans can live, and live well, without the Jews, and this is the hardest blow we have struck against them'. That quotation, if genuine, shows that Hitler valued 'living well', Aristotle's Good Life; and in part it explains the continuing appeal of German National Socialism eight decades later.

 

We can think of other societies and nations in other historical epochs that valued the Good Life, and among these is the Roman. For centuries, the Romans lived lives of refinement, as we have seen from their architecture, their houses, their clothes. Not every Roman approached the standards of the Roman upper class, of course, but any falling short hardly mattered; it was only the overall standard that mattered.

 

So, when considering overall standards, the question we in the West in 2024 ought to ask is this: is there any time in the recent history that we have overall, like the Romans, followed a certain standard that entailed the Good Life? And if we are no longer abiding by that standard, why? And surely any obstacles that stand in the way of our reaching the Good Life can be overcome - any difficulties smoothed over, ameliorated, if not resolved altogether, by politics?

 

The inspiration for this essay came to me in the lockdown years, when to pass the time, I watched past episodes of a long running daytime American NBC TV drama. In one episode from 2006, two of the heroes were sitting in a bar drinking a beer while ‘deep house’ music blared in the background. Both characters were played by men who were in their fifties but who looked young for their age and who had not let themselves go to seed. They were reasonably well-groomed and were dressed in the casual clothes (including the bootcut jeans) that were fashionable at the time. And I saw in later episodes that the two men's wives were equally as well-dressed and groomed; that the two couples lived in middle-class homes; and that the homes were well-furnished, clean, and full of light and air. Now, all this sounds unremarkable, and so it is; but you must consider that at the time I was viewing the show, simple pleasures such as drinking with friends in a bar were denied to me. And because of the closure of barbers, hairdressers, beauty salons, gyms, and retail clothing outlets at the time, it was quite easy for one to enter a state of dishevelment and hence self-degradation, the outcome sought after by our Covidian masters, who would arrest you if you had the temerity to walk outdoors without wearing a surgical mask. So, I envied these characters on my TV screen, and I wondered at the fact that once - in the America of 2006 - living the Good Life was the norm. For people in the years 2020 to 2022 had become quite deranged, and even though I liked to think in those years that I was holding myself aloof from the madness, gradually the madness came to infect even me, and like them, I began to lose touch with reality; but ironically, my contact with it was restored by my watching an old American TV show.

 

After the experience, I set myself the task of coming up with answers to two questions: what is normal? and what is the Good Life?

 

II.

 

The politics of the 1990s has been written about many times, and most of the writings revolve around the themes of the 'End of History' and the 'End of Politics', as we see in this Travis LeBlanc piece here. In America in the nineties, Far Right politics travelled along the same road as mainstream politics; both preached the doctrine of the 'End of Ideology' and 'End of Politics'. The white nationalist movement, the militia movement, the survivalist movement, all eschewed politics and participation in civic life, and the members of these movements isolated themselves in compounds and camps, the most famous being William Pierce's compound in rural Virginia, there to await the end of the world, which would occur in the year 2000 perhaps. 

 

On the Continent, the decade saw the slow rise of Far-Right populism. Interesting possibilities presented themselves after the reunification of Germany, and liberal observers feared a resurgence of German nationalism, but they need not have bothered, because whatever 'Neo-Nazi' movement there was in reunified Germany was overtaken by the skinhead movement, which was as apolitical as could be.

 

Far more interesting a subject than nineties politics or the lack thereof is how people lived. Were white people better off in the nineties? We could give the rote answer that our dissident Right ideology compels us to give, which is yes, the residents of the Anglosphere were far better off because while the Great Replacement was occurring in that decade, it had not yet picked up steam; in the case of Australia, the annual intake of immigrants would not reach the hundreds of thousands until the following decade.

 

On the other hand, one answer to our question, and one stock standard white nationalist answer, would be no. The Dukes, Metzgers, Pierces, would point to Jewish power, which to them seemed especially pronounced in the nineties. Even worse was the fact that little awareness of the Jewish question and the question of Jewish power and influence existed. For one thing, the Internet was barely in its infancy, and hardly any respectable person had heard of Holocaust Revisionism, much less accessed forbidden works online; in those days, if you wanted to read a book by a nationalist or a Revisionist, you had to write overseas to some publisher of forbidden books. The result was that in the nineties the proponents of Holocaust Exterminationism and anti-Nazism had free rein. The Jewish party line on anti-Semitism, the Holocaust, the National Socialists, the events of WWII, the founding of the State of Israel were spread all over the culture. The Holocaust and WWII stories had gotten their start in the seventies and eighties and became reached their peak in the nineties; most likely the turning point was the release of Schindler's List (1993), which at the time was acclaimed by all and sundry as a moving and truthful account of Hitler's persecution and extermination of the Jews.

 

But let us put these dissident Right views to one side for the moment. If we are to evaluate how good white people had it in the nineties, we must consider how they lived. And when I look at that period objectively, I must admit that were I transported to it in a time machine and made to relive it, I would most likely be bored and frustrated. For one, I would be forced to live without modern conveniences such as the smartphone and high-speed broadband Internet, both of which we today take for granted. These luxuries, especially the Internet, have become necessities, and they are no longer luxuries; we can no longer imagine a life without them any more than we can imagine it without electricity and hot and cold running water.

 

How do we transport ourselves mentally to such archaic times? To gauge a bygone epoch, your best course is to watch its TV. If you look up '1990s men's fashions' or '2000s men's fashions' in a search engine, the results will bring up photo after photo of garishly attired rap and boy band performers; you simply will not be able to find pictures of what ordinary men wore. It is only TV that can return you to your past. During lockdown, my positive experience of revisiting the past through watching old TV shows prompted me to obtain compilations of late-nineties episodes of a popular daytime American ABC TV drama; and in these were included all the advertisements that accompanied each broadcast. This complete package, to me, proved to be revelatory; watching the TV shows and the ads from a bygone age is the closest thing we have to time travel; when you see an actor wearing a particular article of clothing, all of a sudden a vivid memory can thrust itself up into the forefront of your consciousness; you are reminded of owning that shirt or that raincoat with that exact colour and that exact pattern. In addition, the advertising brings back memories when it promotes the popular TV shows and movies of the time: when watching the ads for these, you remember with a jolt that you had seen that TV show in your living room and that movie in the cinema at the nearby mall. (Back in those days, you had to visit a cinema if you wanted to see a new movie, and you frequently did want to see that movie; for movies were more popular and significant then than they are now).

 

A sociologist would find the advertisements to be of interest because they give an insight into American life. The ads hawk the usual products - snack food, medicines, household cleaning liquids, toothpaste, etc. - and, to my surprise, medicines, remedies, hygienic items, and enhancers for everything that takes place below the belt. The brutally frank treatment of intimate subjects blows out of the water the notion that Americans are prudish about their bodily functions.

 

In the current year, we are a little wiser, and we can say that most of the worst of the afflictions suffered by everyday Americans in the nineties - afflictions such as heartburn and constipation - came about because of the American diet, which is atrocious. And the subject of diet brings us to another staple of American life in the nineties: the fat man. In the eighties, most male actors, even the middle-aged ones, looked thin, and alarmingly so. The overweight actor, e.g., John Candy, was a rarity and usually a comic figure. But by the nineties, all that had changed. We saw more and more of the chubby character, in TV shows, movies, and advertisements; first we saw him as a background character, then as a lead. Towards the end of the decade, the balding, overweight, middle-aged, usually wearing a Hawaiian shirt and a pair of baggy shorts, came to epitomise the American male. He is a pathetic and comic figure, and he is a slave to his appetites, a plump buffoon who dances ecstatically at the thought of eating a box of Pop Tarts or a Rice Krispie bar.

 

The countervailing force is the stock-standard nineties action hero - the muscle man who usually wears a trench coat and a mullet. The latter signified the hero's strength, power, and virility. Nowadays, it seems gauche. And so did most of nineties men's fashion, which wanted to revive some of the worst items of fifties men's fashion, e.g. the big, loose, and baggy suit. Perhaps the nineties man liked the baggy suit because it hung on his frame comfortably, and perhaps he disliked the eighties suit because it clung tight; eighties suits were made for skinny and runty men.

 

The nineties mimicked the fashion of the fifties but forgoed the staidness of the fifties. A word that springs to mind when contemplating the popular culture of the nineties is: disorder. An underlying zaniness and freneticism, a furious energy, exists, and when you are on the receiving end of it for hours and hours, it becomes intolerable. In the nineties, if I wanted to get away from it all, I would go bushwalking with my friends, because in the tranquillity of the bush, I would be completely isolated from nineties pop culture, politics, and civilisation.

 

A conservative and harmonious side to American pop culture at the time does exist. In certain of the TV ads, we see American life being depicted as a life of comfort, ease, and serenity. See this commercial for Folger's coffee, starring country singer Randy Travis. He wakes up in the morning on his tour bus, looking improbably well-groomed and good-tempered; not for him the early morning dishevelment and hangover. Naturally enough, the beaming Travers, wearing a mullet and resplendent in a pristine white t-shirt and a pair of tight jeans, bursts into song, and he sings the praises of the Folgers brand; and you the viewer cannot help but find the music pleasing and reassuring. I am tempted to call this commercial and the hundreds of others like it implicitly white, perhaps even explicitly white, because the advertising men, knowing their market, wanted the audience to associate the product with whiteness and Americanism. And on that level, the ad men succeeded.

 

III.

 

I, like millions of other non-Americans in the Anglosphere, once found American popular culture to be seductive and enticing; now I do not. And today many popular culture afficionados who are devotees of American movies, TV shows, and comic books agree with me.

 

Some blame the politicisation of pop culture that occurred in the 2010s. The narrative goes that Hollywood and other mass producers of American popular culture had in the 2010s been infected with the new creed of Social Justice; that Social Justice Warriors (SJWs) infiltrated the American entertainment establishment and turned it 'woke'; that, using the same methods of communist infiltrators, the SJWs snuck into the great institutions and subverted them.

 

I am in broad agreement with the critics of SJWism, and one would be foolish to deny their thesis. After all, it is confirmed every day by the latest announcement in the entertainment news that a white character from a beloved franchise is being turned black, that he is being replaced by a female, that he is being turned into a homosexual, and so forth. The SJWs now parody themselves, and worse, they behaved in such a flagrantly provocative fashion that they have drawn attention to themselves - the attention of the entire world. As such, they have made American pop culture a laughingstock.

 

But what strikes me as being most important is that popular culture no longer entertains as it once did; it no longer approaches the old standard. The American entertainment industry in the old days worked like a factory, pumping out a product of a certain quality that the world came to respect. Take for example Hollywood in the years of the Silver Age, when it worked under the now maligned studio system; it churned out movies every year that were often A-grade, sometimes B-grade, but never C-grade. Audiences came to expect their entertainment to be somewhat dull but always robust; they could count on the studios to serve a meal that was satisfying and nutritious. My father, a boomer, once confessed to me that he never refused to see a Clint Eastwood movie because, in his words, 'You know what you're going to get'. But now, the rug has pulled out from under that faithful audience, and the media / entertainment complex turns out a shoddy product.

 

Thanks to the Internet, today the longtime fans of a franchise can assemble on a message board and immediately comment on a new instalment. They tend to dissect it, and they strive to work out where it went wrong and how it could have been made right. One YouTube commentator came to my attention when he suggested a brilliant fix for the movie, The Force Awakens (2015), a flawed movie that was the first instance of 'Disney Star Wars', 'SJW Star Wars'. This way the fans write better stories than the screenwriters themselves; the screenwriters, who are generally incompetent, almost have their job done for them. Fans of a franchise will take it more seriously than the writers, directors, and producers who work on it. This close attention to past and present of a franchise is needed, because the studios today seem largely indifferent. A strange apathy pervades the media and entertainment complex, and this is conjoined with a lack of professional standards and pride in one's work. My reaction whenever I encounter a shoddy instalment is to ask myself: how difficult it could be to devise a piece of escapism that is up to the standards that we all held to only two decades ago? In those days, the men who wrote the movies, comic books, and TV shows, produced decent work with little effort. But today any delivering of a good piece of work strains the capacity of we moderns, thus proving the dictum that a good artist will make the act of creation seem easy, a bad one will make it seem hard.

 

IV.

 

When remembering the decade that followed the nineties, most of us would prefer not to remember it at all; it is a decade most of us would prefer to forget. Bush, 9/11, the invasion of Afghanistan, the invasion of Iraq, the War on Terror: many good things may have happened in the 1960s, for instance, but no good thing happened in the 2000s - that is the consensus.

 

What of the politics; what was it in the 2000s that benefited the dissident Right? Unquestionably, the growth of the Internet proved to be a boon; it facilitated the spread of racialism, Holocaust Revisionism, WWII revisionism, Far Right nationalism, across the West - a spread that Jewry, liberals, the Left, the Antifa were powerless to stop. Activists of the dissident Right could now communicate with ease, through message boards, mailing lists, email, and social media. Old-time hands such as William Pierce, who had been part of the movement since the 1960s, took to the new media like ducks to water, and his incendiary American Dissident Voices talks were broadcast on Internet radio every Saturday every week of the year. And those who were new to dissident Right ideas could now devour the classics online; you could read Francis Parker Yockey's Imperium (1948), Pierce's The Turner Diaries (1978), George Lincoln Rockwell's This Time the World (1961), and the key works of Holocaust Revisionism, in addition to a great many other forbidden books.

 

The idea of a decentralised network that facilitated the untrammelled free flow of information outraged Jewish organisations such as the ADL and AIPAC, and if we are to look closely at the 2000s, we can discern in it the beginnings of the end of the conventional narrative of WWII, the Holocaust, and National Socialism - the narrative touted by organised Jewish groups, American conservatives, American leftists, and all the other political groupings. Hard as it is to believe today, YouTube hosted clips that explained to viewers 'How to spot a Jew'; in a crash-course in Jew-spotting, the viewer's attention would be directed to aspects of Jewish physiognomy, including the famous Jewish nose.

 

After the advent of the modern Internet, the attention span of youth shortened, for modern youth is not given to reading; it prefers sound bites, short film clips, and memes. But even though these fragments possessed little by way of written information, they sufficed enough to shatter the belief in the Holocaust. Belief in Hitler's gas chambers slowly and almost imperceptibly became 'uncool', and over the course of years only the fuddy-duddies, the boomers who read their morning newspapers religiously and beheld Holocaust epics such as Sophies Choice (1982) and Schindler's List (1993) in rapt wonder, held fast to the Holocaust tale. Jewish organisations such as the ADL and AIPAC looked at these trends with an unease and disquiet, an anxiety that grew into a panic when they realised that punitive measures against Revisionists such as Ernst Zündel were not working; how to stamp out the unbelief?

 

Because the Holocaust is nothing but the Jewish religion. As we know from the Bible, the idea of a Holocaust, a burnt sacrifice to Yahweh, a burnt sacrifice that is in the words of the Bible of a 'sweet savour to the Lord', forms the cornerstone of Judaism. Cain murders Abel for this reason: Abel offered up dead animals to Yahweh, and Abel's offering met with Yahweh's acceptance, Cain's offering did not; for Cain offered crops to Yahweh, who, not being a vegan, wanted animals instead; and so, Cain grew jealous of Abel and killed him. The account of the offering to Yahweh, and the stipulation of the right sort of offering, lays the foundation for all the Jewish history that came thereafter. A denial of the supreme efficacy of burnt sacrifice, whether that sacrifice be of animals or human beings, flies in the face of Jewish belief, and it is tantamount to heresy. 

 

To clarify: 'Holocaust' means 'burnt offering to God'; the word 'Holocaust' appears 13 times in the apocryphal books of the Bible, and 'burnt offering’ 243 times in the Old Testament. After the Bible comes the Talmud, which is a lengthy commentary on the Old Testament; and in it can be found the prophecy that six million Jews will be put to death in giant ovens by the non-Jews, all as a sacrifice to Yahweh who will, as part of his end of the bargain, restore to Jewry the lost State of Israel. By a miracle, the six million, according to the prophecy, will be resurrected, and the survivors of the Holocaust will go on to reclaim the land promised by Yahweh to the descendants of Abraham, Isaac, and Jacob. Thus, the covenant between Jewry and Yahweh will be fulfilled.

 

Judaism = Zionism = Holocaustism. Once we understand this, we can understand the fury of Jewry, the extreme anger of Jews, directed towards Ernst Zündel, Germar Rudolf, and Robert Faurisson. These men were persecuted mercilessly because of religion: viewed from a higher plane, the struggle between the political minions of organised Jewry and the Revisionists reproduces a religious conflict; a secular Zionism does not exist.

 

But that struggle, a metaphysical one, takes place at a level far above that of the consciousness of the 'normie'; the 'normie' could not give a tinker's cuss about either Holocaust Revisionism or Holocaust Exterminationism. So far as the 2000s is concerned, I am more interested in the 'normie' consciousness than the Jewish: so, I ask the question, how did people live?

 

V.

 

This article, which features many photos, covers some of the deliberately awful fashion choices made by the characters in the quintessential nineties TV show Seinfeld (1989-1998). Deliberately vacuous, blithe, complacent, and postmodern, Seinfeld, which proudly billed itself as the 'Show about nothing', embodies the nineties spirit. The article highlights some of the more grotesque of the men's apparel of that period, and perhaps by emphasising the abnormal, it neglects the normal; that is, if we are to pay too much attention to some of the weird and attention-grabbing pieces of men's clothing, we will overlook the day-to-day outfits worn by Jerry, George, Kramer, Newman, and the other male characters. And these day-to-day outfits were representative of the time: I argue that Seinfeld is typical nineties fashion and nineties aesthetic. I also argue that, going by Seinfeld, nineties menswear - and nineties men's style in general - is to be summed up as: functional but ugly.

 

Something that stands out is the typical nineties men's shirt worn by Jerry Seinfeld; it is a billowing and flowing affair, the sleeves slowly inflating like hot-air balloons before terminating in tight cuffs. It resembles the classic pirate's shirt (worn by Prince and other eighties stars) but without the frills at the front, and it recalls the shirt worn by the men of the Californian hippie and counter-culture folk in the late sixties, e.g., the men of Californian bands such as the Mamas and Papas.

 

Seinfeld, a comedy, prefers light to neutral colours, but most TV shows and movies of the nineties were dramas and inclined to the gothic and the Romantic. As such, fashionable women used makeup that made their faces look pale. In the time of the nineties, the makers of film and TV dramas wanted the dark as much as possible, and they filmed in shadow, the result being that the dramas looked as though they had been filmed in a cave or gothic mansion. In accordance with the dark and dingy atmosphere, actresses often were clothed to look frumpy and dowdy.

 

Why did artists make these choices? If we are to take up the method of the economist or the sociologist, we can trace the gloom or the optimism of a certain epoch back to that epoch's degree of economic expansion or contraction. Art that uses bright colours and tones matches a period of growth; art that uses dark colours and tones matches a period of recession. In other words, economics determines art, culture, life. But that model, which is a simple and reductionist one, does not fit the nineties. To ascertain this, let us make use of one measure that I have touched upon in previous articles: the Dow Jones Industrial Average (DJIA) divided by the price of the gold. Without going into detail, the DJIA is the most important stock market index of the 20th century, and to determine the Dow’s worth at a single point of time, we should use gold, which is the only true measure of an object's worth. If we assess how much the DJIA was worth in terms of gold throughout nineties, we will discover the following. In January 1990, the DJIA was worth 6.31 ounces of gold; in December 1999, the DJIA was worth an astounding 40.62 ounces. Never had the DJIA attained such a height and never since.

 

Some observers contend that the nineties ended not in December 1999 but in September 2001, the month of the 9/11 attack, because often the spirit of a decade will carry over a few months or even a few years into a following decade. For example, the argument could be made that the fifties ended, and the sixties began, at one crossroads: the month of JFK’s assassination.  

 

So, if we are to identify the end point of the nineties as being September 2001, what was the DJIA's worth in gold in that month? The answer is: 31.22 ounces.  Compared to today's, the value of the Dow then is extraordinary. I leave it to the reader to look up today's gold Dow for himself.

 

We should note that these valuations of the DJIA being worth ten, twenty, thirty, or forty ounces of gold reflect an estimate by investors of the future worth of America's capital stock. In their assessments, the markets are always looking ahead; they are not interested in the past; they are not even interested in the present; they are discounting to the present, that is, calculating the future worth of an asset and comparing it to the present worth. Accordingly, to judge by the absurdly high valuations made in the nineties, the future looked bright indeed.

 

So why then was the popular culture of America, and the Western world, so gloomy, weird, and gothic? Hazarding a guess, I surmise that the cultural arbiters of the nineties were reacting to the norms of the eighties; if we are to look back to the eighties, we remember that its colours were bright and pastel and that its spirit was relentlessly, even maniacally, optimistic. If you want an example of the eighties Zeitgeist, listen to one-hit wonder John Parr's St Elmo's Fire (Man in Motion). But the producers of culture in the nineties decided that as great as the decade of the eighties was, it had to be rejected and cast out.

 

This is the only explanation I can offer for the dark turn that the culture took. I remember reading a nineties music magazine and coming across an interview with the Jewish rock band Kiss; the lead singer Gene Simmons complained that the grunge bands took a too gloomy view of life. He agreed that yes, a band's first album could be expected to reflect gloomy tendencies, but after a band had gotten that first album out of the way, if a band experienced success, it should drop the affectations of doom and gloom. Simmons said, 'I don't understand these grunge bands: the economy is doing great, and they have all the p*ssy they want, so what is there to complain about?'.

 

VI.

 

I am not deprecating the pop culture of the nineties, because for the most part it sought to entertain, and that is laudable. When I am looking on YouTube at some of the best TV shows and popular songs from the decade, I feel, as many others do, exaltation, the cultural productions of the decade at their finest stand for pleasure, beauty, and life. The entertainment industry felt obliged to deliver something that was gratifying and pleasing, but that contradicts the ethic of the present age. Today's artists want to deliver something that is politically edifying, and the politics are always of the Left. And even when they are not being political, they want to deliver something that is not attractive but repulsive. Perhaps today's entertainers are motivated by the same desire as the practitioners of the Expressionist school of art a hundred years ago: both groups want to smear the world, tarnish it, make it hideous, and sap the will to live.

 

Having said that, with the passage of time come different views. In the 2000s, I thought that the reality show Jackass (2000-2007) was the most degenerate show on television. The show chronicled mad and self-destructive 'stunts', and the worst of these, in my view, was a dive by one of the Jackass 'performers' into a pool of sewage. When watching that episode, I thought to myself that America had reached the same level of depravity as Germany in the Weimar age. Twenty years on, I no longer feel the same response. The makers of Jackass wanted to shock, but today I can think of something worse than puerile shock effects, and that is the production of a piece of entertainment - whether it be a TV drama, a movie, a popular song, or whatever - that leaves us feeling flat and dull, demoralised, depressed.

 

When we are weighing up Jackass and other cultural confections of the 2000s, we must acknowledge the truth that in every epoch are to be found aspects of the good and the bad. For white men, especially Europeans, the worst decade of the 20th century was undoubtedly the 1940s. And even Americans, the winners of the war, spent time in misery after the war was over. The post-war gloominess gave birth to the film noir genre of American movies, a genre became famous all around the world, and copied, and finally, parodied. Looking back on the 1940s, I can say that I am glad that I did not live in it, and many of my contemporaries would agree. But can something good be said for the 1940s, especially the 1940s of the film-noir period? Yes, and that is this: the men and women dressed extremely well. Even at their lowest ebb, whites retained a sense of style. In the Anglosphere at least, that perhaps would have compensated for the post-war unemployment, inflation, rationing (which in the UK lasted for years after the war), recession, and so forth.

 

In summing up a particular epoch, we must acknowledge complexities, and again, that entails the acknowledgement of the existence of both the good and the evil. For now, when it comes to the 2000s, let us focus on the good.

 

As a starting point, look at men's fashion. A brief survey of a TV series such as Seinfeld reveals that there are two basic male body types, both of which were dressed in clothes that were in keeping with the spirit of the age. The tall, skinny, gangly Jerry Seinfeld body type opted for billowing shirts, tight pants, and belts with a large buckle; this fashion, as noted before, resembled the fashion of the 1960s; Jerry Seinfeld, when wearing his typical garb, looks like one of the frontmen of the Mamas and Papas. As a sort of contrast to Jerry, we are presented with the short to medium height male who is often overweight and who has a pugnacious temperament; think of the actor who plays Seinfeld's father. The type prefers mock 1950s clothing of a sort that is usually best suited for warm weather (Seinfeld's father lives in Florida).

 

All that disappeared on the 1st of January 2000. As soon as the 1990s finished, the style changed, and it is remarkable how quickly, judging by the TV shows and commercials that were broadcast in January 2000, the change took place.

 

It was as though a new edict came down as if from high, and that was this: you must, whether you be male or female, look good. When watching my favourite 2000s American TV dramas during lockdown, I was struck by how almost everything on the screen was chosen for its pleasantness and aesthetic appeal; every piece of decor, every couch, lampshade, bedspread, cushion, pot plant, was used in the same way that an Impressionist painter used colours on a canvas. The artistic choices blended in a harmonious whole, and the whole was pretty. And speaking of tones, the foremost of these were gold, bronze, and copper. The skilful use of these produced a pleasing and soothing effect that was to cross over from TV and into real life. In the cafés and bars that I frequented, one would see stained wooden floorboards and wall panels, purple or red painted walls, dimmed lights, and framed posters that were copies of posters from the Europe - usually France - of the 1920s. All of it conveyed stylishness, good taste, and evoked a distant and fondly remembered past. The same aesthetic impressed itself upon the interiors of upper-class houses, apartments, cafés, restaurants, bars that we saw on American TV. The stylistic choices sent a message understood by all, even if only subconsciously, and the message was this: it is permissible to relax, to let go, to enjoy yourself in pleasant surroundings.

 

Wearing nice clothes formed part of the new sensibility. What is notable is that men's fashion came to the forefront; we can speak of a new awareness of the value of men’s dressing well. The man's vintage tee made a comeback; manufacturers in the 2000s produced t-shirts that were in their design inspired by the t-shirts of the 1970s; these were conscious recreations the t-shirts that would have been worn at a Rolling Stones concert in 1973. The designs were of a cut that emphasised the good side of the male physique and made the wearer seem slim and healthy. Generally, the designs were flattering and could even transform a man; a good outfit would make a fat man appear thin and an old man appear young. For the hundred years prior, men's clothes had been dour and restrained, and perhaps that came about because of American influence - American men's fashion was influenced by America's Puritan and Yankee heritage - but now the stringency and restraint of the past was dispensed with; now the bright colours and pleasing designs of men's shirts allowed a man to preen himself like a peacock.




 

The new sensibility could be detected in the popularity of the reality show Queer Eye for the Straight Guy (2003-2007). The premise of the show was that five homosexual hairdressers, fashion experts, interior decorators, et al., would call upon an unwitting man of normal (that is heterosexual) proclivities; they would then rebuild his life from scratch; they would give him a makeover and the interiors of his house a makeover as well. Usually after the makeover, the man's marriage would improve, or if he was single, his romantic prospects would improve, and this was because – and so the argument went - the makeover had given the man a new lease on life. One could dismiss it all at as homosexual propaganda, and so it was, but the intentions were benign; the show's producer averred that the heterosexual man following the advice of the Queer Eye gang would make him so attractive to women that he would need to 'beat them off with a stick'.

 

The show's underlying message, one that was never openly expressed, was a racialist one. It was this: white man, enjoy yourself, enjoy your wealth, enjoy your life, make use of your white privilege. I would watch the show every week with my housemate, and both of us would be impressed by the transformation of the straight guy by the end of the episode; but my housemate reflected that the good life depicted in the show lay outside the bounds of possibility for the both of us; after all, the recipients of the Queer Eye makeovers were comparatively wealthy and established; they were, and I quote my housemate, 'cashed up 30 year olds'.

 

Nowadays we can laugh at the quaintness of it all. But at the time, I took Queer Eye seriously. It served as a wakeup call for me and hundreds of thousands of other male viewers. For years, I had neglected my diet, my clothes, my hair, my skin, my home. The last of these, when I compared it to the post-makeover homes in Queer Eye, was dirty, messy, and ugly. I had let it go in much the same way that I had let my hair, clothes, and every other element of my physical existence go. Acknowledging my shortcomings, I resolved henceforth to turn over a new leaf. My friends, who at the time seemed far more sophisticated than me, perceived my desire for self-improvement, and they gave me advice. They could not recommend good choices on interior decorating, but they could steer me on the way towards good choices in clothes and diet. In retrospect, I was retracing the path of the men of previous epochs – of men at the time of the Renaissance, for instance, or at the time of the Roman Empire - who had made the conscious decision to live life and live it well.

 

But if we want an example of that good living, we need not go back as far as the Renaissance. As we can see from one of the best TV shows of the 2000s, Mad Men (2007-2015), American males in the 1960s paid an extraordinary amount of attention to their appearance; they went to the barber, had pedicures, and wore suits and casual clothes that were elegant and slim fitting. It was not until the 1970s that men began dressing like bums; then they let standards slip, and chaos reigned.

 

Contrasting against one another in the photo below are two sets of protesters; one group is protesting the Vietnam War in the late 1960s, and the other is protesting the Israeli-Palestinian War of 2024. When you look closely, the men in the former group wear smart casual clothes, and the trousers, jeans, jackets, blazers, shirts, give evidence of good taste. Particularly striking is the fact that in this group men all chose good footwear. As for the fashion choices of the other group of protestors, the less said, the better.




 

As for women's fashion in the 2000s, there is not much to say. Women, unlike men, have always bestowed a high value upon looking good; they have always paid scrupulous attention to clothes, hair and skin care, and what other women are wearing. Having said that, an examination of the magazines, TV shows, movies, of the 2000s will reveal that women did seem a little more well turned out in the 2000s than in the 1990s, and for one women's casual wear had much improved. But one ubiquitous article of women's clothing elicits controversy, and that is the halter top, which was to the 2000s what the mini skirt was to the 1960s. I call the halter top the Lindsay Lohan maternity dress, for it does look like a sort of maternity dress and it should be associated with 2000s fashion icons such as Lohan. On a well-proportioned and healthy woman, the halter top looked good; on an obese woman, it looked bad. And another significant fashion challenge to woman was presented by the popularity of low rise jeans. A slender woman with wide hips and a flat stomach would look good in them, but the wearing of them took work, because staying slim in the 21st century took work. Fortunately for men, men's clothes had an almost magical slimming effect: a vintage tee and a pair of close-fitting bootcut jeans would make a man look as skinny as a member of Led Zeppelin.

 

As to what put an end to 2000s stylishness, the answer is obvious: the financial crisis of 2008 and the election of Barack Obama. Spengler writes that in the history of the Western or Faustian Culture, the transition from one epoch to another always takes place with great drama. The 21st century, so far, demonstrates this. The nineties came to an end on September 11, 2001; the 2000s came to an end with the financial meltdown of late 2008 and early 2009; the 2010s came to an end with the onset of the Covidian monstrosity in March 2020.

 

But let us dig deeper. It is true that fashions, tastes, appetites, ways of doing things, pass, and pass with the shifting sands of time. Who, after all, remembers the Emo subculture of the 2000s?




Emoism flourished for a time and then disappeared, going the way of disco in the 1970s. By the 2010s, Emoism was usurped by Hipsterism. History, Spengler writes, is irrational, and none of its shifts come about as a product of design: its mutations are as random as the bubbles that form and burst in boiling water. But I think that the ceasing of the 2000s-era style and beauty occurred because of a conscious decision - by women. Simply put, looking like Paris Hilton, Lindsay Lohan, Avril Lavigne, and Jennifer Love Hewitt every single day was asking too much. Women in the 2010s found it far easier to take on a new persona: the frumpy, overweight, tattooed, blue haired Social Justice Warrior female with the horn-rimmed glasses. And men, too, in the new decade took the less demanding route, and ceased shaving and waxing themselves; following the way of the Hipster, which is the way of a quasi-Beatnik, they grew more hirsute. Statistics show that sales of men's razor blades plunged in the 2010s.

 

VII.

 

I wrote before that the economist or sociologist believes that economics determines art, culture, life. We live in a time that pays too much attention to the economic and the monetary, and it is natural when we look back at the 2000s and see how well people lived - or appeared to live - that we will assume that all these sleek, gleaming, happy people must have lived in a time of great prosperity; we surmise that the presence of money entails the good life, and that the absence of money entails the bad.

 

This hypothesis was disproved by the 2000s. In the first half of the decade, US markets did well, much better than they do today; but in the second half, which was Bush 45's second term, markets fell and fell hard. In February 2005, the month after Bush's second inauguration, the Gold DJIA stood at a respectable 25.43 ounces; but by February 2009, it had fallen to 7.42 ounces, and it had further to fall - by August 2011, it had fallen to 6.36 ounces. It goes without saying that all the other markets around the world, including the Australian, followed the same trajectory. Worldwide, the gains that had accumulated since 1990 had been wiped out in a replay of the crash of 1929 and the crash of 1973. What made the 2000s crash unique was that markets descended to the bottom slowly. If we are to trace the descent of the gold DJIA, we see that it moves like a tobogganist riding slowly and gently downhill. And so, at the time, one could ignore the weakening until it became impossible to ignore.

 

While the commodities, finance, and real estate sectors boomed - as these sectors often do in a time of inflation and depreciating currencies - none of the other sectors did; the expansion benefited the few, not the many. And yet, with only a small outlay, a woman could dress like Lindsay Lohan or Hilary Duff, mimic their hairstyles, use their brands of wax and moisturiser. Likewise, a male could buy a decent wardrobe quite easily, lose weight, use skin cream, get a decent haircut... Nothing prevented him from vacuuming his apartment and investing in new couch cushions, lampshades, and bedspreads. The good life, the easy life, was within reach. After all, did men in the 2000s experience the same penury and hardships, the same scrimping, saving, and rationing, as their grandfathers and great-grandfathers in the 1930s and 1940s? No, they did not. Materially, they lived in better circumstances, and potentially, they could afford to try different ways of living. A man makes choices every day when he decides to shave himself and shine his shoes, and in the 2000s, he could decide to put some grease in his hair and pull on a pair of Robert Plant jeans and don a smart blazer. He need not do these things, but in the 2000s, he operated under a set of rules, a paradigm, that in effect forced him to do these things. The same pattern compelled TV producers; if they were to set out to write and shoot a drama, they should do their utmost to make the clothes, actors, sets, look beautiful and not plain and ugly.

 

In contrast, today's media and entertainment fails to do its job, and it no longer makes a product that is aesthetically pleasing; that so much we have established. What is surprising and alarming is that the media and entertainment complex no longer wants to do its job. In the old days, people became involved in entertainment and the arts because they wanted to make a living doing something that they loved, and they wanted to become part of an artistic tradition that they honoured and revered. As a youth, I wanted to work in movies or theatre or literature or comic books, but I lacked the talent, opportunity, and drive, and now I thank my lucky stars that I did. What intelligent person would want to work in today's Hollywood? Imagine the self-loathing of the 'creatives' who are forced to labour on Disney's Star Wars.

 

The SJWs who have infiltrated the media and entertainment complex have been accused of hating whites, hating the Western Culture, and so forth. But not everyone who works in the field is a seasoned political activist who is striving to achieve 'representation' for 'LGBTQ+ folks' and 'People of Colour' (POC), although it may seem that way. I think apathy more than anything else explains Western Man's turn away from beauty and style. And in a way, this is more concerning; for feelings of numbness and indifference are worse than feelings of hatred and Nietzschean ressentiment.

 

VIII.

 

At the risk of stretching a metaphor, we can outline a difference between the worldviews, Weltanschauungen, that are inclined like capitalist economies to either expansion or contraction. We see the division when we look at the 2000s and the 2010s and how people deported themselves. It goes without saying that not every young woman in the 2000s dressed like Lindsay Lohan and not every young woman in the 2010s dressed like a pink-haired, overweight, bespectacled SJW; but as it was in the days of the Roman Empire at its height, what matters when gauging the style, mores, ethos of a period is the overall standard. And so, when looking at representative samples, we can say that the fashion and aesthetics of the 2010s mark a step down. When comparing the 2000s to the 2010s, we conclude that in the one decade morale expanded, in the other, it contracted; in one it grew, the in the other it declined. It is no coincidence that the Occupy Wall Street phenomenon appeared when it did; America gave birth to it at the time of the weak economic recovery in the Obama years; and because of their limited economic prospects and their myopic world view, young Americans felt an instant attraction towards it.

 

One irony presented by the young's newfound affiliation with the Left is that Americans were more better off in 2011 than they were in 1981; but perhaps this is not an irony when we consider that in the early 1980s, America was situated on the upward curve of the slope of economic expansion, and in the early 2010s, on the downward. But individual choice does matter, and economics is not everything. Western Man chose to ditch metrosexualism for hipsterism; he chose to grow a beard, wear rimmed glasses, don a flannel lumberjack shirt, and allow his belly to bloat - perhaps all that craft beer was to blame - and become hairy.

 

The political controversies of the 2010s are still with us, the main difference being that they have changed their aspect; we see different emphases and weightings. I do not want to discuss these here at length, because that would detract from my purpose, but suffice to say that the two most controversial ideologies, Zionism and Russkiye Mir, both of which turn up in our news feeds now more than ever, do fit into the expansion versus contraction model.

 

What is interesting is that American conservatives tout both ideologies every day, and that both these ideologies run counter to the natural American conservative tendency towards growth, expansion, enterprise, the spirit of can-do, the American Way. Americans on the Right like these things, which is why they like leaders such as Reagan and Trump, leaders who are indefatigable optimists. So, it is strange that, when considering the ultimately self-destructive tendencies of Russkiye Mir, conservatives regarded Speaker Johnson's forcing through of the passage of funding for the Ukrainian war effort as the ultimate betrayal; and that they took a dim view of further funding. A Breitbart headline reads: 'Show me the money!!! - Never enough $$$ for 4-eva war - Zelensky reveals US and Ukraine 'working' on scheme for 10 years of military aid'. Of course, Putin's efforts to keep Russia’s war going '4-eva' are never disparaged.

 



 

And then we come to dear little Israel. American conservatives treated the pro-Palestinian protestor encampments at American universities as a national emergency; the colleges must be cleansed of this 'anti-Semitic' vermin; Jewish students must feel safe; the Western Journal thunders, 'Let Jews Carry Guns'; to paraphrase Samuel Roth, 'Jews must live'.




 

We must ask, how do the ideologies of Zionism and Russkiye Mir advance and improve life? Russia reduces Ukrainian towns to rubble and makes the land as desolate as the plains of Mordor. Ukrainians are not elevated thereby. As for Israel and Zionism, Americans - especially American boomers - like to pat themselves on the back for being on the 'right side of history': the 'Nazis' were 'evil' for 'gassing the Jews', ergo, the Americans who fought against them were 'good'. But it is possible that the WWII Holocaust story is false, and in any case, it does not help; it does not, to borrow from the jargon of economists, add value.




 

The American boomer conservative Ward Clark writes that the pro-Palestinian demonstrators are 'useful idiots who are protesting in favor of violent, misogynistic, racist Bronze-Age barbarians'. I chortled when I read this, and I asked to myself if Mr Clark had ever read the Bible, which is full of 'violent, misogynistic, racist Bronze-Age barbarians', the problem for the likes of Mr Clark being that the 'barbarians' in question are Jewish. Animal sacrifices, burnt offerings, sacrifices of human beings to Yahweh - which is what the Holocaust story is all about - are barbaric and atavistic. A butcher's manual, the Book of Leviticus instructs, in scrupulous and exacting detail, how to kill, prepare, and burn animals for sacrifice to Yahweh. One must ask, how does obeisance to strange, backward, and dark rituals advance the welfare of the American people? In the Jewish tradition, sacrifices of animals - and children - are made in exchange for tangible benefits. Jewry won the State of Israel in 1948 in exchange for the sacrifice to Yahweh of the six million; and what did Americans get? Did the founding of the State of Israel in 1948 boost American economic growth, did it assure Americans a higher standard of living...

 

But if we speak too long about Jewry, Israel, and Zionism, we run the risk of digressing. To close our discussion of the topic, let us look at some of the books of the Prophets - Isaiah, Jeremiah, and Hosea - and mull over the threats that they contain; Yahweh, speaking through his mouthpieces the prophets, promises violence, desolation, famine, despair to both the Jewish people who have betrayed him; he even threatens to rape the Jewish women. In the last of books of the Old Testament, Yahweh wills the destruction of the twin kingdoms of Judah and Israel because he wants to punish the Jewish people; and the last books chronicle only Jewish defeat and failure.

 

Inspecting the final book of the Old Testament, the Book of Malachi, Steve Wells records the final utterance by Yahweh: 'The Old Testament ends fittingly with these words: "Lest I come and smite the earth with a curse"'. One cannot say that Judaism is an ideology of expansion; rather, it is an ideology of contraction. And prolonged exposure to it lowers a man's vital energies; the man who takes it up is turning away from the Life Force.

 

IX.

 

Throughout I have been using the language of Nietzsche and Shaw. Nietzschean and Shavian rhetoric broods and mediates upon the themes of life denial and world rejection; but perhaps this mode of thinking, which was most famous over a hundred years ago, fails to match the ethos of the modern age. A postmodernist would ask, what is life, what is the world? Perhaps these do not exist; instead, we only have 'codes', 'signs'.

 

Postmodernism here counts because one of the foremost of the postmodernists, Baudrillard, writes on the same subjects that I am discussing: movies, advertising, fashion, beauty, clothes, diet, fitness. He accords the same importance to these as I do; and these, according to Baudrillard, in the modern age have taken on a religious dimension.

 

In the consumer package, there is one object finer, more precious and more dazzling than any other--and even more laden with connotations than the automobile, in spite of the fact that that encapsulates them all. That object is the BODY. Its `rediscovery', in a spirit of physical and sexual liberation, after a millennial age of puritanism; its omnipresence (specifically the omnipresence of the female body, a fact we shall have to try to explain) in advertising, fashion and mass culture; the hygienic, dietetic, therapeutic cult which surrounds it, the obsession with youth, elegance, virility/femininity, treatments and regimes, and the sacrificial practices attaching to it all bear witness to the fact that the body has today become an object of salvation. It has literally taken over that moral and ideological function from the soul.

 

Unremitting propaganda reminds us that, in the words of the old hymn, we have only one body and it has to be saved. [Jean Baudrillard, The Consumer Society: Myths and Structures (1970]

 

The above was written over fifty years ago but could have been written today. Baudrillard made a reputation for himself as being one of the worldliest and up to date of the French thinkers; after all, he was the only one to admit to watching television. His contemporaries, men such as Foucault and Derrida, gave the appearance of wanting to shut television and cars, aspects of the modern world, out. Baudrillard does not celebrate the phenomena of the modern world, and as we can infer from the tone of the above passage, he takes a dim view of them. But that view is belied by the passivity and acceptance that we detect between the lines; and these traits of Baudrillard’s make themselves felt more and more in the books written after Consumer Society. And indeed, what the devil is wrong with beautiful models and fast cars? In 1970, and even more so in 2024, are these not 'Life', 'The World', and is it not the case that the turning against these is the turning against 'Life', 'The World'...

 

The phenomena considered by Baudrillard are still with us, and we can still squeeze some enjoyment out of them, and so on that point I disagree with the pessimistic, life-denying American conservatives and white nationalists. But to extract the maximum value out of the modern world and all its despairs and joys, we must increasingly look towards the past, even towards a past that is quite recent, e.g., the past of twenty years ago, the past of the 2000s. That past shows us the way towards the Good Life.